Which Ugandan telecom company will collapse first?


Competition in the telecom industry is getting fierce as days go by, Currently Uganda has nearly up to 10 telecom companies which include Warid Telecom, Orange Telecom, Zain Telecom Uganda, MTN, Uganda Telecom, I Telecom, Talk Telcom, Smile Telecom, and Uno phones, many others including Tigo Telecom will soon launch there services in the country.

The battle to win over customers by these telecom companies in Uganda is getting harder every day, andone would wonder which one of the companies will bow down to the weight of competition.

Uganda telecom is not looking any better, the company has recently made a lot of changes in its management, and these have seen the scrapping of a whole department just to keep down the cost of operation.  Very many people have recently lost their jobs in Uganda telecom where as many have resigned. The situation does not look good at Rwenzori courts (the head quarters) and many workers if given a chance will cross over to competing companies. The company is also one of the poorest in marketing which is so important in this competitive telecom industry.

Warid telecom is not seeing any good times either, the glory days which the company experienced in the first few months are now in the past. There is always un ending retrenchment of workers in Warid telecom citing poor performance which is an indicator that the company is not doing well.  We are yet to see the fruits of the merger Warid has just had but as things are, the situation is still bad.

Orange telecom Uganda began on a low profile after buying majority shares in Hits telecom, though the company is affiliated to the mighty Orange network, that has not helped them in any way in Uganda. People have just simply refused t buy Orange telecom product s and the company is struggling with very few customers yet the cost of operation is high.

MTN Uganda has always been the biggest telecom company in Uganda, but the fierce competition may bring a change to this. First of all, the company is still the most expensive in terms of charges in Uganda. If competition can capitalize on that, MTN is bound to loose, it is also important to note that the company still has a call center which is not accessible, and lots of poor services. If the luck on their side is shifted a little, MTN may surrender their number one spot in Uganda.

I telecom is still a newbie in the Uganda telecom market, they are cheapest in terms  of prices but not so easy to join since a person will need up to 100,000 Uganda shillings to become a customer. This is pretty much to many Ugandans which may scare way many people from I Telecom Uganda. However, the good services of the company may pull many from rival telecom companies.

Zain Uganda was the first telecom company to operator in Uganda, but it looks like it was one of the last. The major problem with them is that many people already have a negative attitude towards the Zain Telecom company owing to how the company was so much expensive during its first months of operation before the arrival of MTN, If I were to be honest, I really do think Zain Uganda can come back from that blow. It is now not a so much simple task to look for a single Zain Telecom customer. However , the company is still a heavy weight and has a lot in assets which is backed up by her regional presence.

The fixed telecommunication services companies are also battling to stay afloat,  Smile telecom which has just launched her services seems to be doing well but as it all goes, they will have to slow down just as others like Warid Telecom have done. I do not think it is worthy talking about Talk telecom, though they are still in business, it is hard to know.

With so many other telecom companies ready to join the telecommunication sector in Uganda, it will be right to say that the weak will be eliminated, it is now a battle for survival for the fittest and not far from now, we may witness many telecom companies merging, being taken over completely or collapsing

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